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o Be clear about who your target audience is-age, gender, interests, location, industry, even other professional and social memberships.

o Explore different social media platforms to see where people who fit your target audience already are. Know the rules for each platform.

o Explore general social media platforms (Facebook, Squidoo, MySpace, LinkedIn, Twitter) and platforms for special interests or industry-specific sites

o Identify your social media goal (it should flow from your business plan and be reinforced by the rest of your marketing/PR activities). Goals can include: reinforcing existing relationships; meeting new people within your target audience; increasing Google hits; raising your visibility.

o Blogging is a great way to 1) Increase your SEO; 2) Share information and resources to position yourself as a leader: 3) Create fresh web content easily.

o Remember that anything you put on the Internet lasts forever. Respect copyright-your own and other people's. Share links rather than content.

o Participate. Forums, chats and wikis are great ways to establish your leadership. Use a great signature block and make sure your content helps instead of sells.

o Update frequently and meaningfully.

o Drive traffic to your other sites. Ask a question on Twitter and invite comments to be posted to your Squidoo page. Run a contest in your newsletter and have people Tweet you their response. Post your new newsletter on your website and tweet everyone a link. Embed your blog or Twitter RSS feed on your web site and Facebook pages.

o Get a virtual assistant to help you. VAs can keep your Wall clean, get rid of old posts or invitations, put up new information on a regular basis, update event listings, invite new friends based on your criteria and message, post pre-written blog entries or pre-written Tweets.

o Get to know widgets. These make life easier by enabling you to embed your RSS feed, Tweet After filtering Tweets and add pictures or video. These tools are cooled and Facebook LinkedIn button you can use your other sites drive traffic.

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Jonathan Volk, the author of the e-book Facebook Ads Guide, has earned almost $4,000 a day just by advertising in Facebook. This kind of earning sums up to more than $1,000,000 a year. Sounds like a fantasy? But what's great about this fantasy is that it can be your life's reality. If you know the proper tricks and techniques in Facebook advertising, then chances are you will be earning more than you have ever expected.

Affiliate marketing is when an 'affiliate' or an associate is given a reward for every customer that he or she brings to the brand or the seller. In terms of Internet marketing, a way of measuring this is through the ctr or the click thru rates or how much people an affiliate marketer drives to the brand's site.

Affiliate marketing in Facebook is very efficient because of the huge amount of traffic that this site generates. Facebook has surpassed the world's number one in traffic volume, Google. This means that millions of people around the world use Facebook and spend hours clicking away on the ads, links and tabs found in Facebook.

It is also easy to know where to place the ads on Facebook because you see people's hobbies and interests right away. The fan pages make affiliate marketing easier in Facebook because the fan page is already a group of people with most likely the same interests and likes. If you place a certain ad of a brand that you would think the people in a fan page would like, more people will click on it than if you just place it anywhere else. This gives the efficiency that your ad needs.

Remember that the more people using the site, the more chances that your ad will be viewed and clicked. This drives more people to the brand's site and this, in turn, drives more money into your wallet.

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